• Email us shahid.akhter.makhfi@gmail.com
  • Call us now +91-9968212462, +91-9971212462

About Us

Why health writing ?

You live with your body 24 hours a day – but how well do you really know it ? How much you value your life is a powerful indicator of your physical and mental state of health. Quest for knowledge, once, used to begin with grand theories but today, it is all about massive amounts of data available, making it difficult to separate the good science from the hype. Today it is a sellers market and manufacturers have no qualms about claiming almost anything. What's in the bottle may not conform to what's on the label. People are a confused lot. How does one make a healthy choice ? Today people are choosing to take greater responsibility for their own health. The basics of good health are constantly being rewritten, with old approaches fast fading to make room for scientific advances that are continually evolving. Further, there is no dearth of medical myths and misinformation. Science is regularly updating and sifting through this maze is arduous as well as a challenge.

It was an honour and privilege to launch HEAL India, a health and wellness magazine. The magazine not only focused on innovative medical science but also shared complementary therapies and lifestyle issues.

Here i specialized in the whole editorial gamut... from ideation to editing, writing, interviewing, designing and greasing the little nuts and bolts that finally culminated in the final proof for the printer.

It was a wonderful experience to learn and liaise with the all those to promote healthy life and living.

  • As Executive Editor, rolled out almost 40 issues between Jan 2006 and December 2010.
  • HEAL India magazine won the prestigious Gold Award presented by the Public Relations Council of India.
  • Received HEAL HONOUR 2008 for distinguished services in the field of health writing.

Currently I am working with eHEALTH, a premier print and online, B2B monthly publication focusing on the latest and most cutting-edge info in healthcare ICTs and medical technologies. It offers three unique media platforms (viz. monthly print magazine, weekly e-Newsletter and a web portal) for delivering rich, relevant and up-to-date information for its readers and consumers spanning across the entire healthcare industry.

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Travelling . . .

Besides health writing, I enjoy traveling and find it an ideal escape from the rigmarole of everyday cycle of bonded life and living. It is fun exploring places, walking the extra milein the sun to stand in the shade where thousands of years ago other people lived whose spiritual insights informed the tradition of which we are now a part.We encounter such people through books but it is not until we find ourselves at precisely these places where they lived can we really imagine a physical encounter with them.

My first column was “Stories in Stones” that sketched the beauty of historic buildings in and around Delhi. From a remote BahlolLodhi’s tomb to well knownQutbMinar, things had to be presented with a touch of history and flare up of “did u know ?” trivia.

The column concluded with invitations and assignments from various travel and leisure magazines. Having written for almost all Indian travel publications, I was commissioned by ITDC in league with Bihar Tourism to tour the state and prepare travel booklets and brochures. It was an assignment which required writing, traveling and research by way of digging deep into history. The toughest part was to get my works approved and attested by the authorities in Archaeological Survey of India.

My tryst with Yatraindia.com was the next best thing in life. The company wanted to showcase the beauty of India in an encyclopaedic way. As the travel editor, I explored various states, district by district. Thanks to my luxurious and customized Mahindra Voyager. Again, it was not writing prose but a good deal of fact finding, history digging, getting a whiff of the cuisine, besides the monumental details were to be catalogued and chronicled. A tough and challenging job, but it had a perfect bonding with my writing genes. States like Bihar, Rajasthan, Himachal Pradesh, Kashmir, Madhya Pradesh, West Bengal, Orissa, Haryana, Karnataka and Kerala were explored extensively and in detail. In between came overseas trips and writing assignments from Nepal, Bangladesh, Pakistan, Malaysia, etc…

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Our Way Of Work

About Us

I've built my writing livelihood with extensions from my writing niche.

I have been a scribbler since elementary school. Words have followed me around ever since. Words—and the alchemy that happens when they meet in line and stanza, paragraph and phrase—are what I have. The love and lure of history and historic buildings brought me to Delhi and have enjoyed my association.

Pisces ( sensitive and emotional )

Tiger ( courageous and stubborn, in fact, the greatest terrestrial power !!)

Still mostly black but flakes of silver surfacing.

Black.

5’7”, the Indian height.

Piles of books with my Mont Blanc misplaced and the cat napping.

Guiliyan shell chocolates. They are rich in cocoa when compared to Swiss chocolates.

Working as travel editor for YatraIndia.

being the son of a scientist, it was hard for me to convince my parents that I wanted to pursue ‘history’

Photography – Philately - Ghazals - Travelling solo - I enjoy reading books and writing reviews Organize photos ( transparenices) from my visits to various places. Gardening ( but currently life is concrete with no garden around !)

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+91-9968 2124 62, +91-9971 2124 62

Email Us

shahid.akhter.makhfi@gmail.com